Our composed Annie jeans are coloured with indigo-coloured dye, through a technique that uses up to 70% less water than regular processes. Cut to a straight-leg shape with ankle-skimming hems, then finished with a buttoned jet pocket on the back.
Organic cotton denim with a touch of stretch. Topstitched carpenter pockets. Buttoned jet back pocket. Ankle-skimming straight legs. Side faux-horn buttons.
Machine wash. 98% organic cotton, 2% elastane.
Made in Turkey.
There will be colour rub when new but with wash and wear the indigo-coloured dye will fade subtly and beautifully.
Size & Fit
Outside leg length for size 12 is 90cm. Regular fit. Cropped. On the waist.
Delivery & Returns
The Making of our Organic Indigo Denim
Founded in 1953 in Kayseri, Turkey, Orta began as a spinning and weaving mill before turning to denim production in 1985. TOAST has been working with them for the past five years, driven by their use of organic, locally sourced cotton and the quality of the resulting fabric they produce. “Our goal is to create ethical, long-lasting and good quality denim that has a low, even positive, impact on the environment,” says Sedef Uncu Aki, director at Orta.
With a holistic approach to responsible production, every stage of the process at Orta is assessed for its impact. Arguably, none is more important than the water usage in indigo dyeing. “We have created a system called Indigo Flow, which uses up to 70 per cent less water than other methods, and it's the cleanest way of dyeing,” says Sedef.
Denim Care Guide
Denim is a sturdy and durable material that can last for a life time if it is cared for well. It has a distinct twill weave and its double set of yarns make denim extremely hardwearing.
Originally used for sails on boats, denim then went on to be worn as protective workwear by farmers, railway workers and miners. The denim was favoured by workers for its strength and comfort, and characterised by its indigo blue outer.
At TOAST, we like denim for its functional, supple hand feel and the beautiful way in which it ages.
How to wash
We recommend to wash your denim as sparingly as possible, as it will subtly fade overtime.
The gentler you can wash your denim, the better, mirroring a handwash as much as possible. The wool and delicate settings on most machines are best for this.
Before washing, always close zips and buttons and turn your denim inside out, as this will stop the colour from running and will protect your machine drum.
Wash with just a small amount of mild detergent, on 30 degrees or on a cool setting.
When washing, do so with similar colours, and try not to overload your machine to avoid creasing, especially for black denim.
Try to avoid spot cleaning stains and marks, as this can remove areas of colour from your denim, especially for dark indigo.
How to dry & store
When drying your denim, try to avoid wringing, as this can weaken or crush the fibres. Avoid tumble drying and quick spin cycles, and this will preserve the colour and strength of your denim, and stop creasing.
We suggest letting your denim dry as naturally as possible. For best results, gently roll up and press out any excess water. Flatten the garment into shape and line dry or air dry. This will prevent, or at least reduce, the need to iron the garment, whilst retaining its strength.
If necessary, iron when damp on a high steam setting.
Denim can be hung or folded. When hanging, fold over at the knees with the waist hanging down to the floor.