The Printed Book | TOAST

Autumn Winter 2025 | The Curious Mind

Our commitment to craft, longevity and community, celebrated through rich storytelling and thoughtful design, started in 1997 when TOAST began as a mail-order business. Now in its 27th year, our Printed Book houses a diverse and curated editorial offering that reflects our ethos of slowing down.

This season, we celebrate the spirit of curiosity, contemplation, and a lifetime of learning.

In the book’s pages, we meet a Welsh textiles collector, a sixth-generation papermaker and trace the journey of our menswear sweater from Shetland to Nottingham, made entirely in the UK. We also share the stories of our craft and artist partners and the latest news on TOAST Circle.

This season, we took a new approach to our campaign. Like leafing through an archive, there is a sense of discovery as the season progresses, with each chapter uniquely captured by photographers Jo Metson Scott, Ben Beagent and Olivier Kervern.

“Our book is a collectable and a keepsake. It isn’t just about what we sell, it’s about what we believe,” says Suzie de Rohan Willner, CEO of TOAST. “And we believe stories, when well told and presented beautifully, deserve to be held, revisited, and remembered.”